Website Project Webflow

Introduction

I began the project by creating my marketing-themed website in the Webflow Designer, which took several days of layout planning, content writing, and adjusting the visual style to match a modern digital-marketing aesthetic. Once the site structure was finished, I connected it to Google Analytics 4 by generating a GA4 property in the Google Analytics interface and copying the Measurement ID. In Webflow, I opened the Project Settings and pasted this Measurement ID into the Integrations → Google Analytics field, allowing Webflow to automatically inject the tracking code into every page. After linking GA4, I prepared the site for Google Cloud Console by completing Google Site Verification. This required adding the verification HTML tag provided by Google, which I pasted into the Webflow Project Settings → Custom Code section under “Head Code.” Once published, Google successfully verified my domain, allowing BigQuery linking, Search Console access, and the rest of my analytics setup.

What is my website about

My website, Design Meets Marketing, explores the intersection of visual design and digital marketing. It serves as a blog where I analyze how design choices—from layout and color schemes to typography and imagery—affect marketing effectiveness and audience engagement. The content focuses on topics such as user experience, branding through design, and the use of visual content to enhance digital campaigns. By merging design principles with marketing strategy, the website aims to provide insights for marketers, designers, and business owners looking to create more impactful online experiences.

Looker Studio Findings

The Looker Studio dashboard shows that the “Design Meets Marketing” website has 5 active users, 7.8 pageviews per user, 33% engaged, and 100% new users for the period Oct 1 – Nov 21, 2025. The Looker Studio dashboard for Design Meets Marketing shows that most users (80%) access the site via mobile devices, with the remaining 20% on desktop. The majority of users are from Android devices, and Chrome is the most commonly used browser. The dashboard also indicates that most users’ country data is “not set,” with only a small portion from the United States. Overall, the site is actively receiving traffic, and the data confirms that analytics tracking is correctly configured across devices and platforms. The Looker Studio report for Design Meets Marketing shows that most traffic comes from direct visits (83.3%) with a smaller portion via referrals (16.7%). The most frequent events are page views (39 events), followed by session starts (6), first visits (5), user engagements (3), and scrolls (2). The landing page data indicates that the homepage received the majority of sessions, with a high bounce rate on a secondary page. Overall, the dashboard confirms that GA4 tracking is active and correctly capturing basic user interactions for the website.

Google Cloud Console Findings

For the past 28 days, the Overview indicates that the “Design Meets Marketing” website has 1 indexed page and no pages flagged as not indexed. The Index refers to whether Google has added a page from my website to its search database, enabling it to display it in search results when users search for relevant keywords. The Insights section shows no significant data yet, as the site is new and traffic is minimal. In Performance, the site recorded 0 total clicks, 0 impressions, 0% average CTR, and no ranking position in search results. Overall, while the website is successfully indexed and verified, it has not yet received measurable traffic from Google Search.

Conclusion

Over the past 28 days, I’ve gained a clearer picture of how my website is performing across visibility, engagement, and indexing. While overall traffic remains low, the site is functioning correctly, with one page successfully indexed and no errors or manual issues reported. My current challenge is simply that I don’t yet have enough user activity for Google to generate meaningful performance insights. Still, this baseline helps me understand where I stand today and what to prioritize next.